ZUHA LLCResearch & Analysis
Selected work

Sample work products

Excerpts from prior research engagements, sanitized to remove client names and identifying details.

Examples below illustrate the analytical work products Zuha can deliver as part of a larger engagement.

Market sizing

Market sizing and opportunity assessment

Bar chart of number of doctors by country, totaling 123 to 151 thousand
Country-level sizing of the addressable customer base, combined with market-specific considerations to quantify expansion opportunity.
Survey research

Survey design, fielding, and analysis

Decision tree of survey responses showing awareness, purchase, consideration and timing
Primary research with 250+ respondents, translating awareness, adoption, and purchase intent into quantified market insights.
Competitive analysis

Competitive landscape

Competitive landscape slide with four categories of competitors
Competitive landscape segmenting vendors by breadth of functionality, cost, and positioning.

Sanitized excerpts. Client names and confidential details have been removed.

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